Essential
8hours / week
For founders who need the basics off their plate.
- Calendar and inbox management
- Travel booking
- Expenses
- Follow-ups and reminders
From €1,350 / month
Fractional executive assistants · Amsterdam
You didn't start a company to spend your evenings in your inbox.
Get an experienced executive assistant for the hours you need. Every assistant is placed and coached by me, a senior EA with 12+ years supporting leaders at global tech companies.
01Executive
Event
EA
Executive
assistance
Your own experienced assistant, for the hours you need each week.
02Event
management
Corporate events, planned end to end.
03EA
coaching
For our assistants and for yours.
Experience from
Sound familiar?
Your time is the most expensive resource in the company. Right now it's going to admin.
“
“I clear my inbox on Sunday night.”
Every week starts behind, and important replies wait while you dig through the rest.
“
“My calendar runs me, not the other way round.”
Back-to-back meetings, double bookings and no time left for the work only you can do.
“
“I can't justify a full-time EA yet.”
You need senior support, but not 40 hours of it, and not a hiring process that takes months.
“
“My last assistant needed managing.”
You hired help and ended up training, checking and chasing. That's another job, not support.
There's a better way. An experienced assistant who knows what good looks like from day one, for exactly the hours you need.
01 · Executive assistance
A fractional EA, matched to you and coached by me.
One dedicated assistant from our pool, for a set number of hours each week. No recruitment, no payroll, no long notice periods.
The difference
Every assistant is coached by Aleksandra.
- I personally match you with the right assistant for your role and pace.
- I onboard them to your way of working, so you don't have to train them.
- I meet 1:1 with your assistant every two weeks as their coach.
- I'm always available for a conversation with you, whenever you need it.
Core
16hours / week
A real right hand for a busy executive.
- Everything in Essential
- Meeting prep, agendas and minutes
- Invoicing admin
- Stakeholder communication
From €2,500 / month
Dedicated
24hours / week
Part of your leadership team's rhythm.
- Everything in Core
- Board and offsite preparation
- Team coordination and processes
- Small events and logistics
From €3,600 / month
Prices excl. BTW. We agree the final scope together after your intro call.
02 · Event management
Corporate events, handled end to end.
I've organised corporate events for global tech companies for over a decade: leadership offsites, client dinners, team days and company celebrations. I know what executives expect, and I know the people who make it happen.
My network of venues, caterers and suppliers in Amsterdam means faster bookings, better options and a plan that stays within your budget.
Leadership offsitesClient dinnersTeam daysWorkshopsCompany celebrationsChristmas parties
Venue and vendors
Shortlist, negotiation and booking through my supplier network.
Budget
One clear budget, tracked from first quote to final invoice.
Guest experience
Invitations, RSVPs, gifts and moments people remember.
On the day
Run-of-show and on-site coordination, so you can be a guest.
Event planning from €500
Prices excl. BTW. Covers my planning and coordination. Venue, catering and suppliers are quoted separately.Plan an event
Prices excl. BTW. Covers my planning and coordination. Venue, catering and suppliers are quoted separately.Plan an event
Seasonal offer · December
Book your Christmas party
Christmas party, without the stress.
I find the venue, keep it within budget, arrange small gifts for your team and plan the evening so people actually connect. You just show up.
03 · EA coaching
Great assistants aren't hired. They're developed.
Coaching is built into everything we do. It's also available on its own, if you already have an assistant and want them to grow.
Included
For every assistant we place
Each Direction Unlimited assistant is coached by me from day one. You get the benefit of twelve years of senior EA experience without paying for it separately.
- Onboarding to your role and preferences
- 1:1 coaching with me every two weeks
- A consistent standard of discretion and quality
Book on its own
Coach your current assistant
Already have an assistant? Hire me to coach them to executive level.
4 coaching sessions€800 €400
Priorities, communication with their executive, owning the role. Launch price until 26 December.
Written development plan€200
After one session: a practical path from assistant to senior or executive EA.
Executive & assistant session€200
One session with both of you: delegation, inbox rules, decision rights and weekly rhythm.
Prices excl. BTW.
Book coachingFounder & coach
“A great assistant doesn't just save you time. They give you back your focus.”
I'm Aleksandra. I've spent over twelve years supporting senior leaders at HP, Hewlett Packard Enterprise, DXC Technology and Infosys, and leading EA teams in Sofia, London and Amsterdam.
I founded Direction Unlimited to give founders and executives that same level of support, through a pool of assistants I select and coach myself.
12+years in executive support
3cities: Sofia, London, Amsterdam
EN · BGworking languages
Getting started
From first call to first week.
Intro call
A short call about your role, your week and where your time goes.
Your match
I propose the right assistant and the hours that fit, with a clear price.
Up and running
Onboarding, access and a first-week plan. Your assistant starts, I stay involved.
Contact